The New Campaign's Concept

At the hub of the stand, where all the "spokes" converge, there is a tall column with images taken from Finmeccanica's new advertising campaign with an overview of the messages and commitments that the Group sets out to communicate. It takes the form of a montage of large black-and-white photos showing the faces and stances of people who use Finmeccanica's technologies, directly and indirectly. The headline of this advertising campaign is: "Man is the question. Technology is the answer". In other words, Finmeccanica creates, produces and supports technologies that meet people's basic needs - ranging from security to rapid response, from reliability to knowledge, from mobility to progress.